Eat well, Play Well

I worked alongside the team at JustSo to develop and deliver a year’s worth of entertaining and engaging content for M&S Food, in partnership with The FA, to promote their Eat Well range, and get consumers familiar with their healthier food range.

For the Eat Well, Play Well challenge, I created several motion graphic treatments, that helped to gamify the content, and gave a nod to panini collectable football cards that fans know and love.

Alongside this, I developed a collection of graphic transitions, product specific social stories, and printed playing cards, all in the style of the Eat Well range, to showcase each products key nutritional information.

Overall, the campaign was a great success and showed that 69% of viewers showed an interest in trying M&S Eat Well range after viewing content

LONDON — UNITED KINGDOM